Mobile Conclave – India’s Largest Mobile Advertising and VAS Conference

January 15, 2010 by Abhishek Bhardwaj · 18 Comments
Filed under: Events 

Mobile Conclave, India’s largest Mobile – VAS conference will be held in Amity University NOIDA campus on 22nd of January 2010. Country’s leading minds of the mobile and related industries will be attending this conclave to discuss the vast opportunities in the sector. This conclave will be primarily focused on 2 major sectors of the mobile industry- Mobile Advertising and Mobile VAS.

More than 200 of the leading professionals are expected to participate in this conclave with notable speakers from the industry leaders like Nokia, TCS, DOCOMO, CellStrat, Indiatimes- Mobile etc. The Speakers will be discussing the current and future prospects of the fast growing Sectors of the Mobile industries and how to take advantage of it. Some of the Key topics being discussed are Mobile advertising in India, Mobile Value-Added-Services, Mobile web and Apps, Wireless 3G and venture funding opportunities in Mobile and Wireless domain. Conclave is targeted towards Entrepreneurs, C- Level execs, Senior Management, Mobile technology, media and Marketing Execs.

For sponsorship and Speaking opportunities please send your email to contact@cellstrat.com.

More details on the conference can be found here: http://www.cellstrat.com/cellstratconferences/mobilevasconf220110.html

Google Give Away – FREE Adwords Credit

October 7, 2009 by Abhishek Bhardwaj · 11 Comments
Filed under: Internet Marketing 

Yes, you read it right… Google is giving away INR 2500 (USD 50) worth of Adwords credit to small and medium sized businesses in India.

The generosity by the G makes it clear how keen they are to get business from India, which as a matter of fact is 3rd largest population on the Internet and thereby a pool of untapped opportunities.

How to avail this offer:

1. Call 1860 266 6622
2. Speak out your business and contact details
3. Google India AdWords representatives will help you with account setup and provide support for running your campaigns.

All those who have never tried marketing their busines online must try this out. Business owners who want to have a trial of what search marketing can give in return should also sign up for it… and what makes it sweet is that you would have Rs.2500 to experiment.

Here Comes Another Bubble – by Richter Scales

June 10, 2009 by Abhishek Bhardwaj · 21 Comments
Filed under: Internet Industry 

A nice video explaining the new bubble in formation…

Bubble Curry!

Better be Bing; Microsoft’s New Search Engine

Now there’s some definite competition that Google will soon start noticing. With the launch of Bing, the online search space is going to get hotter… at least I think so, for obvious reasons.

For quite some time Google and Yahoo have not delivered the most relevant results and the SERPs show up almost bombed with keyword spam. Things have gotten better though over a past few months but Bing just made it to the first slot in the que of “Evolving Search Engines”.

Microsoft was up to something ever since they were turned away by Yahoo in their bid to acquire the world’s second largest search portal. Now they have bounced back with bang sized Bing!

How is Bing going to make a difference?

1. Results are Transparent – I won’t argue that their results are better, because no one can actually prove it including the other two guys. Bing’s results provide a better access to information – in addition to the description text, it allows you to sneak into the webpage before actually clicking it.

bing-inside-page-preview

If you use this feature, you are sure to get less BS on the page you land on.

Although it is a good attempt to make search experience better, yet BE CAUTIOUS of over-relying on this tool because it still needs a lot of improvement in order to give you an accurate snap shot of the most relevant text.

Search Engine Optimizers beware and stop using keyword spam – the search engines are evolving into better thinking machines.

2. Image Search just got better

bing-image-search-filters

Just try using the filters on the left; they are a handy set of tools which had made searching for desired images easier.

If you hover on an image, there is an option to see similar images. This feature is awesome – I don’t know if they are using some image matching algorithm but it really works.

I tried it and it showed me the image of the same hotel stored on various other websites. Although not 100% precise but the other images shown had a few similarities like water and greenery.

The filters will speed up the work for designers who are continously in need for images that match their concepts.

3. Best Video Search

Bing’s video search is just amazing… The filters are a great help here and Play on Hover is one of the best thingsthat could  happen to Video Search. The relevance, accuracy and precision of the results are also better than Google and Yahoo (sorry guys but it is like that).

Bing's Video Search

All in all it is a good package for any searcher and its easier to search with Bing. On the same note, job of search engine optimizers will become harder because Bing soon will be counted with a bigger market share than Yahoo (unless they really bounce back with a better search solution). So MSN Search (Bing) will now be in every SEO action plan and hey whats going to happen to Live? I’ll write about this soon.

Bing Curry!

Internet is Alive; It is learning being YOU

March 24, 2009 by Abhishek Bhardwaj · 112 Comments
Filed under: Internet Industry 

For quite some time I have been living with a thought… a thought that makes me feel that “something” or “someone” is watching me and everyone else who logs on to the Internet.

For a thought again, couldn’t that someone or something be the Internet itself? Yeah, why not?

After all, every website or web application we use has a capability to learn about us. Don’t Agree? If not, then lets try and understand what Internet is. To an end user, Internet is email, search engines, social networks, e-commerce and access to information. What an end user does not know is that all these utilities on the web are enabled with a mechanism that captures information about them.

The new Internet – It has a Brain and it Learns

In today’s Internet scenario, data about the users is collected, stored, interpreted and acted upon.

This data or information is not confined to one’s email address, name or telephone number. Internet learns a lot more than that about you.

Who does the thinking here?

In earlier days, webmasters or website owners did the thinking (and they continue to do so). They study and analyze the data captured about their visitors. This data helps them in understanding user-behavior, visitors’ likes or dislikes, visitor demographics etc. In the days of today, various automated software applications do the data capturing and its interpretation.

Internet is trying to become the courteous host at a party. A host who not only takes care of your likes, dislikes or interests but also tries to dress like you, talk like you and tries to be as close to you as possible.

A series of web-enabled software applications are keeping an eye on you; these applications collect information like your:

  • your browsing history
  • your geography or location
  • your what you like on Internet and what you don’t
  • what you search
  • your age group
  • your gender
  • your Internet speed or the bandwidth

Intelligent thinking algorithms (or software with artificial intelligence) do the interpretation of this data and come up with conclusions like:

  • what type of ads should be shown to you
  • what kind of news headlines should be shown to you, whether politics or technology
  • which search results should rank higher for you
  • the list is endless

There’s a lot more to these conclusions when someone knows so much about you. It becomes very easy for a host at a party to make you feel comfortable once he or she knows you well. Internet or the web Utlities we use are doing the same – they are learning who and what we are and they are trying to become our friends, because we are comfortable being friends with people who are like us and we like them back.

Internet is an economy within itself; advertising and e-commerce fuel that economy and every user on the web is a consumer. By learning about us and how to be like us (the consumers), the creators of the web or the owners of web utilities (the sellers) are trying to maximize their share in the Internet economy pie.

The thought which initiated this post isn’t over yet. This post so far accrues from only a small part of that thought. I will try to write more on this very soon, after all I have resumed writing after a month or so.

P.S. – Don’t feel bad after reading this post because whoever or whatever is learning about us is only trying to be our friend because if it was otherwise, the end result will be the collapse of the Internet economy and people who’re vacationing in space with that money will definitely not want that :D

Just sip the curry, there’s nothing to worry!

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