I always wondered why do I have to leave office or even the comfort of my bed at home to get a recharge voucher for my mobile? Because I just had to in order to be contactable on my mobile phone. And then repeating it every 15-20 days to either get a top up or [...]
Zoomtra.com, India’s largest travel search engine has added yet another tool to their gadget shelf. This time it is driving directions powered by RouteGuru which includes landmark based route instructions, route map and auto rickshaw fare finder service.
The service will help tourists who come to Delhi by guiding them through the shortest route between any [...]
Zoomtra.com, India’s leading and most comprehensive travel search engine has been launched in Singapore as well (Zoomtra.com/Singapore). The expansion into the Singaporean market has made it easier for them to target South-East Asia.
The Singapore section on the search engine has provided a decent set of options for traveling from Singapore to India. The current offering [...]
How to build a brand without spending a lot of money?
First things first – “there is a difference between marketing and brand building”.
People often mix the two just because both of them lead to the same output, i.e. more sales, revenue and popularity but by nature, both these practices differ. Marketing comprises of activities that [...]
Kingfisher – Jet Airways tie up to enhance revenue generation, down-size of man power follows
With India’s two biggest airlines tying-up to maximise revenue, down sizing has also been brought into action. Jet Airways has sacked 1900 employees which may include technical staff, ground staff, in-flight crew and people from other departments as well. The turmoil [...]
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