Better be Bing; Microsoft’s New Search Engine

Now there’s some definite competition that Google will soon start noticing. With the launch of Bing, the online search space is going to get hotter… at least I think so, for obvious reasons. For quite some time Google and Yahoo have not delivered the most relevant results and the SERPs show up almost bombed with keyword [...]

SEO is Not About Packages

SEO is everything but a packageable service and on the contrary current scenario in the search marketing industry is a grain field of SEO Packages – paranoia. 20 Keywords | 6 months | USD $$$$ | Weekly Reports | Consultancy | Submissions | Link Building | Content Editing included - that’s the sound of it, [...]

Yahoo Search Marketing is Expensive than Google Adwords

It’s been around 6 months since Yahoo launched their new Panama-based Search Marketing Platform and things have changed for them, thanks to the new Yahoo Search Marketing (YSM) platform (formerly Overture-based). YSM is no longer out of the consideration set of search marketers because it now features better reporting, tracking, targeted ad delivery and a lot [...]

Optimum Keyword Density is a Gimmick!

A lot of Search Engine Optimisers live with a belief that having an “optimum keyword density” on your web pages helps in SEO (Search Engine Optimisation) – it’s a gimmick. Your content is the soul of your website and not the keywords or keyword density. Keywords have to be there on your web pages not [...]

SEO in 5 basic steps – Search Engine Optimisation

What is Search Engine Optimisation (SEO)? SEO is the process of fine tuning a website to increase it’s visibility on search engines. Ever wondered if your site could appear on top of search results on a search engine like Google or Yahoo? If not then you better start wondering because that is one of the best ways [...]

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