A sip of Social Media Curry

December 10, 2008 by Abhishek Bhardwaj · 2 Comments
Filed under: Social Web 
A friend shared this informative presentation on Social Media. Just thought sharing it on my blog will also be a good idea. We often fail to describe what social media is because there are no boundaries limiting it’s presence and extent to which it can expand. This presentation on social media  is an attempt to put [...]

Yahoo Search Marketing is Expensive than Google Adwords

November 20, 2008 by Abhishek Bhardwaj · 1 Comment
Filed under: Search Engine Marketing 
It’s been around 6 months since Yahoo launched their new Panama-based Search Marketing Platform and things have changed for them, thanks to the new Yahoo Search Marketing (YSM) platform (formerly Overture-based). YSM is no longer out of the consideration set of search marketers because it now features better reporting, tracking, targeted ad delivery and a lot [...]

Yahoo is a big fish with eyes closed!

November 13, 2008 by Abhishek Bhardwaj · 2 Comments
Filed under: Internet Marketing 
Earlier today, I was having a discussion with a friend about Yahoo’s new Search Marketing Platform and in course of the talks a strange thought struck my mind. The discussion went something like this: Me: Yahoo’s search advertising business is no where close to that of Google and that scenario looks less likely to change for next [...]

SEO in 5 basic steps – Search Engine Optimisation

November 7, 2008 by Abhishek Bhardwaj · 7 Comments
Filed under: Search Engine Marketing 
What is Search Engine Optimisation (SEO)? SEO is the process of fine tuning a website to increase it’s visibility on search engines. Ever wondered if your site could appear on top of search results on a search engine like Google or Yahoo? If not then you better start wondering because that is one of the best ways [...]