When asked whether ‘time spent on site or page’ hold any meaning in a website’s performance, I have always said that, “if it means anything to you”. But before we can relate any performance measure to them, we need to understand how are they calculated and how relevant are these two metrics.
How is Time on [...]
The terminology used in Web Analytics tools has always been haunting because every tool has it’s own meaning and context for a term. Two of such terms are Exit Rate and Bounce Rate which are mixed with each other often. Let’s see why.
Google Analytics’s blunder with Exit Rate
Out of all the metrics Exit Rate and [...]
