It’s been around 6 months since Yahoo launched their new Panama-based Search Marketing Platform and things have changed for them, thanks to the new Yahoo Search Marketing (YSM) platform (formerly Overture-based).
YSM is no longer out of the consideration set of search marketers because it now features better reporting, tracking, targeted ad delivery and a lot [...]
Earlier today, I was having a discussion with a friend about Yahoo’s new Search Marketing Platform and in course of the talks a strange thought struck my mind.
The discussion went something like this:
Me: Yahoo’s search advertising business is no where close to that of Google and that scenario looks less likely to change for next [...]
What is Search Engine Optimisation (SEO)?
SEO is the process of fine tuning a website to increase it’s visibility on search engines.
Ever wondered if your site could appear on top of search results on a search engine like Google or Yahoo? If not then you better start wondering because that is one of the best ways [...]
Tags: brand building tips, google, Internet Business, Internet Marketing, marketing, marketing tips, search, search marketing, seo, Tips for Startups, yahoo
