Running a Startup the Need-Want Way

December 24, 2008 by Abhishek Bhardwaj · 2 Comments
Filed under: Tips for Startups 
I am not writing this post because they’ve been saying that the economy is recessive. Need-Want Way has nothing to do with cost cutting or wise investing; it is more like a talisman or a lifestyle that anyone should adhere to no matter how good or bad the economy is. Its sole aim is to [...]

SEO in 5 basic steps – Search Engine Optimisation

November 7, 2008 by Abhishek Bhardwaj · 21 Comments
Filed under: Search Engine Marketing 
What is Search Engine Optimisation (SEO)? SEO is the process of fine tuning a website to increase it’s visibility on search engines. Ever wondered if your site could appear on top of search results on a search engine like Google or Yahoo? If not then you better start wondering because that is one of the best ways [...]

Brand Building tips for Startups & Small Businesses

October 17, 2008 by Abhishek Bhardwaj · 6 Comments
Filed under: Tips for Startups 
How to build a brand without spending a lot of money? First things first – “there is a difference between marketing and brand building”. People often mix the two just because both of them lead to the same output, i.e. more sales, revenue and popularity but by nature, both these practices differ. Marketing comprises of activities that [...]