Time on Site & Time on Page – Google Analytics metric mystery

When asked whether ‘time spent on site or page’ hold any meaning in a website’s performance, I have always said that, “if it means anything to you”. But before we can relate any performance measure to them, we need to understand how are they calculated and how relevant are these two metrics. How is Time on [...]

Alexa’s Top 1 million websites globally

The web information company Alexa has released a list of Top 1 Million websites on a global level. The list contains an ordered set of 1 million most popular sites of the world. According to this list Yahoo.com still leads the hall of fame with Google.com at the second place. Download the complete ranking list from [...]

Using Google Analytics to track Unique Visits from a referring site

I was confronted with a problem of tracking unique visitors from referring partner sites. A friend was to pay his partners per click and he wanted to know how many unique visitors every partner site was generating. This would help him track efficiency of traffic and click fraud if any. Currently, Google Analytics does not show unique [...]

Google Analytics – new look for the homepage

Not so long ago, Google Analytics launched a set of new features (still in private beta) a couple of weeks ago and with that they have also made some changes to the user interface to make it more usable. Last week they released a new layout for the home (Analytics Settings) page. Now, the new home [...]

Exit Rate vs Bounce Rate – Web Analytics Metric Mystery

The terminology used in Web Analytics tools has always been haunting because every tool has it’s own meaning and context for a term. Two of such terms are Exit Rate and Bounce Rate which are mixed with each other often. Let’s see why. Google Analytics’s blunder with Exit Rate Out of all the metrics Exit Rate and [...]

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