Yahoo Search Marketing is Expensive than Google Adwords

November 20, 2008 by Abhishek Bhardwaj · 1 Comment
Filed under: Search Engine Marketing 
It’s been around 6 months since Yahoo launched their new Panama-based Search Marketing Platform and things have changed for them, thanks to the new Yahoo Search Marketing (YSM) platform (formerly Overture-based). YSM is no longer out of the consideration set of search marketers because it now features better reporting, tracking, targeted ad delivery and a lot [...]