Better be Bing; Microsoft’s New Search Engine
Now there’s some definite competition that Google will soon start noticing. With the launch of Bing, the online search space is going to get hotter… at least I think so, for obvious reasons.
For quite some time Google and Yahoo have not delivered the most relevant results and the SERPs show up almost bombed with keyword spam. Things have gotten better though over a past few months but Bing just made it to the first slot in the que of “Evolving Search Engines”.
Microsoft was up to something ever since they were turned away by Yahoo in their bid to acquire the world’s second largest search portal. Now they have bounced back with bang sized Bing!
How is Bing going to make a difference?
1. Results are Transparent – I won’t argue that their results are better, because no one can actually prove it including the other two guys. Bing’s results provide a better access to information – in addition to the description text, it allows you to sneak into the webpage before actually clicking it.
If you use this feature, you are sure to get less BS on the page you land on.
Although it is a good attempt to make search experience better, yet BE CAUTIOUS of over-relying on this tool because it still needs a lot of improvement in order to give you an accurate snap shot of the most relevant text.
Search Engine Optimizers beware and stop using keyword spam – the search engines are evolving into better thinking machines.
2. Image Search just got better
Just try using the filters on the left; they are a handy set of tools which had made searching for desired images easier.
If you hover on an image, there is an option to see similar images. This feature is awesome – I don’t know if they are using some image matching algorithm but it really works.
I tried it and it showed me the image of the same hotel stored on various other websites. Although not 100% precise but the other images shown had a few similarities like water and greenery.
The filters will speed up the work for designers who are continously in need for images that match their concepts.
3. Best Video Search
Bing’s video search is just amazing… The filters are a great help here and Play on Hover is one of the best thingsthat could happen to Video Search. The relevance, accuracy and precision of the results are also better than Google and Yahoo (sorry guys but it is like that).
All in all it is a good package for any searcher and its easier to search with Bing. On the same note, job of search engine optimizers will become harder because Bing soon will be counted with a bigger market share than Yahoo (unless they really bounce back with a better search solution). So MSN Search (Bing) will now be in every SEO action plan and hey whats going to happen to Live? I’ll write about this soon.
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