Google Analytics – new look for the homepage
Not so long ago, Google Analytics launched a set of new features (still in private beta) a couple of weeks ago and with that they have also made some changes to the user interface to make it more usable. Last week they released a new layout for the home (Analytics Settings) page.
Now, the new home page looks more like a roster where you’ll see the list of all your analytics acounts. Along with the list they now provide more details for an account like the number of visits, average time on site, bounce rate, goals completed and a dynamic field to see the percentage change in a metric over a day, week, month or an year.
This “%age change” field has proven to be so helpful if you are monitoring multiple account at one time. This field now enables you to see a change in your sites’ visits, avg. time, goals and bounce rate compared to their values last month or last week. So now you won’t have to drill into each and every account individually to get different metrics. Now you can simply know whether there is an increase or fall in any metric.
All in all, great effort by googlers to make their analytics tool more usable and likable.
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