Google Analytics launch a new look

October 22, 2008 by Abhishek Bhardwaj
Filed under: Web Analytics 

Now Google Analytics will be seen with a new look of the interface. The dashboard and rest of the sections now look more neater and softer with rounded corners and soothing shades of colors. Now there is a lesser probability of you being lost with the new interface.

Navigation and Accessibility is easier

The left navigation panel is now highlighted better for ease of use of the tools.

Grouping the tools, settings and resources in separate blocks has made it easier to locate analytics tools in the block with whote background.

Also, notice the rounded corner of the blocks and demarcation between different type of data (visitors, traffic sources, content and goals).

The icons and labels for data types are also bigger for better visibility and spotability.

Similar blocks can be seen in the right data panel. The headings have are now on a grey background with concise information and less text.

e.g. earlier the heading in Visitors Overview reads something like 469 visited this site and other details like visits, unique visitors,  page views etc. can be seen below with bigger fonts to enhance usability and readability. Official post from Google Analytics on this new touch up can be found here.

All in all, good exercise conducted by Google to make there analytics tool more usable and less confusing. Now, only if they could fix various discrepancies that show-up in data and enhance the accuracy of Google Analytics.

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9 Responses to “Google Analytics launch a new look”

  1. on October 22nd, 2008 12:43 pm

    Google Analytics gets a new look…

    Google Analytics gets a new look. With softer look n feel and rounded corners the layout now looks neater and clean. Bigger fonts and less text for headings have made it less confusing….

  2. Gopinath M on October 22nd, 2008 1:23 pm

    Excellent work. The depth of the information provided in every article is good. Soon your blog is going to be very popular.

    All the best.

  3. Google Analytics - new look for the homepage on November 3rd, 2008 10:55 am

    [...] (still in private beta) a couple of weeks ago and with that they have also made some changes to the user interface to make it more usable. Last week they released a new layout for the home (Analytics Settings) [...]

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