Google Analytics launch a new look
Now Google Analytics will be seen with a new look of the interface. The dashboard and rest of the sections now look more neater and softer with rounded corners and soothing shades of colors. Now there is a lesser probability of you being lost with the new interface.
Navigation and Accessibility is easier
The left navigation panel is now highlighted better for ease of use of the tools.
Grouping the tools, settings and resources in separate blocks has made it easier to locate analytics tools in the block with whote background.
Also, notice the rounded corner of the blocks and demarcation between different type of data (visitors, traffic sources, content and goals).
The icons and labels for data types are also bigger for better visibility and spotability.
Similar blocks can be seen in the right data panel. The headings have are now on a grey background with concise information and less text.
e.g. earlier the heading in Visitors Overview reads something like 469 visited this site and other details like visits, unique visitors, page views etc. can be seen below with bigger fonts to enhance usability and readability. Official post from Google Analytics on this new touch up can be found here.
All in all, good exercise conducted by Google to make there analytics tool more usable and less confusing. Now, only if they could fix various discrepancies that show-up in data and enhance the accuracy of Google Analytics.
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